Wholesale
For retailers
Stock the brand your customers ask for by name.
Micheladas Antojitos is shelf-ready, fully-tagged, full-case ready, and proven to move in Latin grocery, convenience, and party-goods retail across California.
Why retailers carry us
- Two-decade brand. 17+ years of recognition with Hispanic-heritage and broader party-culture shoppers.
- Self-contained category. Cups, dips, and bottles cover the whole rim-michelada occasion — no cross-brand merchandising required.
- Fast-mover SKUs. Cups and rim dips both have repeat-purchase patterns built in.
- Marketing support. Co-op POP, social content, and an active national content engine.
Product lineup
- Michelada Cups (24oz, 12/case) — 5 SKUs
- Rim Dips (8oz, 18/case) — 3 flavors: Watermelon, Mango (Mangonada), Tamarindo
- Preparados & Mixers (25oz, 12/case) — 5 SKUs including Jalapeño Margarita, Lemon-Lime Margarita Mix, and Simple Syrup
Order minimums & terms
Mixed-case orders welcome. Pallet pricing available. Net-30 terms after first PO. California-based with same-week delivery in Southern California, common-carrier freight to the rest of the lower 48.
Get a sales kit
Email orders@newcastlebeverage.com or call (909) 438-7133. We'll send our line sheet, current pricing, and a sample box.
Micheladas Antojitos y Mas is a brand of New Castle Beverage Inc., 1115 Centre Dr, City of Industry, CA 91789.